MKTG 301 & 460 Research Help

Online resources to help you research for your team assignment.

Class Handouts and Powerpoints:

These databases and/or websites below will help you. The library search and Google Scholar will also help you find scholarly articles.

Public Companies

Use this to search for: 

Hermes, Procter & Gamble, Airbus, Home Depot, Tesco, Carrefour, Merck, Heineken, Yum! (owns KFC), Nestle, Costco, Eli Lilly, Exxon Mobil, Nordstrom, Nvidia, Spotify.

How to search for company information:

1. Type in a company in the "Find a company" search bar (for ex: Apple)
2. Click search
3. Click on the company profile. On the profile, you can find an overview, financial statements, SWOT, competitors, news, etc.

How to search:

1. Under "Company Search", search for the company of your choosing
   • make sure you have its full name (for ex: Apple's full name is "Apple Inc.")
2. Click Search
3. Annual reports are labeled as "10-K", on the bottom right

Private Companies:

These companies are not on One Business/Business Source Complete and do not file with the SEC.

Oatly

• Corporate website
• Sustainability web page
  • Sustainability Report (2024) -- includes CEO statement about company (pg. 7)
• Financial Information (SEC Filings)
• Press Releases
• Leadership
  • Board of Directors
  • Management

TikTok

• Since TikTok is banned on the UMW wifi, please contact your librarian, Elyse (eridder@umw.edu), to discuss starting research

Zoom

• Corporate overview
• Annual reports
• SEC Filings
• Press Releases