MKTG 301 & 460 Research Help
Online resources to help you research for your team assignment.
Class Handouts and Powerpoints:
These databases and/or websites below will help you. The library search and Google Scholar will also help you find scholarly articles.
Public Companies
Use this to search for:
Hermes, Procter & Gable, Airbus, Home Depot, Tesco, Carrefour, Merck, Heineken, Yum! (owns KFC), Nestle, Costco, Eli Lilly, Exxon Mobil, Nordstrom, Nvidia, Spotify.
How to search for company information:
How to search:
Private Companies:
These companies are not on One Business/Business Source Complete and do not file with the SEC.
Oatly
Berkshire Hathaway
TikTok
Zoom
Non-Profit/501(c)(3) & Small Business Research
For finding information about a specific small business:
Small businesses are not required to publish their financial statements publicly. The best bet would be to investigate the small business website or reach out to the company directly.
Want to search for articles on Google Scholar?
You are probably going to have to connect to the UMW Library databases.
Watch this video or read the PDF below to find out how:
Current News
Historical Newspapers
While writing research papers, you may need to:
♦ List your sources in bibliographies or works cited, and
♦ Provide either footnotes, endnotes, or parenthetical citations
For more help with citations, check this guide out.