Skip to Main Content
Today's Hours:

Business

MKTG 301 & 460 Research Help

A stack of books with a magnifying glass

Online resources to help you research for your team assignment.

Class Handouts and Powerpoints:


These databases and/or websites below will help you. The library search and Google Scholar will also help you find scholarly articles.

 

Public Companies

Use this to search for: 

Hermes, Procter & Gable, Airbus, Home Depot, Tesco, Carrefour, Merck, Heineken, Yum! (owns KFC), Nestle, Costco, Eli Lilly, Exxon Mobil, Nordstrom, Nvidia, Spotify.

How to search for company information:

  1. Type in a company in the "Find a company" search bar (for ex: Apple)
  2. Click search
  3. Click on the company profile. On the profile, you can find an overview, financial statements, SWOT, competitors, news, etc.

How to search:

  1. Under "Company Search", search for the company of your choosing
    • make sure you have its full name (for ex: Apple's full name is "Apple Inc.")
  2. Click Search
  3. Annual reports are labeled as "10-K", on the bottom right

Private Companies:

These companies are not on One Business/Business Source Complete and do not file with the SEC.

Oatly

Berkshire Hathaway

TikTok

  • Since TikTok is banned on the UMW wifi, please contact your librarian, Elyse (eridder@umw.edu), to discuss starting research

Zoom

Non-Profit/Small Business Research

Non-Profit/501(c)(3) & Small Business Research

For finding information about a specific small business:
Small businesses are not required to publish their financial statements publicly. The best bet would be to investigate the small business website or reach out to the company directly.

Google Scholar

A screenshot of the Google Scholar home page, showing the logo and searchbox

Want to search for articles on Google Scholar?

You are probably going to have to connect to the UMW Library databases.

Watch this video or read the PDF below to find out how:

Newspapers Databases

Current News


Historical Newspapers

Citing Your Sources

While writing research papers, you may need to:

 List your sources in bibliographies or works cited, and

♦ Provide either footnotes, endnotes, or parenthetical citations


For more help with citations, check this guide out.

 

the words "citation needed" in brackets