MKTG 301 & 460 Research Help

Online resources to help you research for your team assignment.

Class Handout and Powerpoint:

These databases and/or websites below will help you. The library search and Google Scholar will also help you find scholarly articles.

Public Companies

Use this to search for: 

Harley Davidson, Airbnb, Hermes, Nike, Coca Cola, Starbucks, Hershey, Procter & Gable (use this to also search Old Spice), Best Buy, Boeing, Airbus, Home Depot, Anheuser-Busch (owns Budweiser), Tesco, Carrefour, Merck, Heineken, Jollibee, Yum! (owns KFC), Nestle.

How to search for company information:

1. Type in a company in the "Find a company" search bar (for ex: Apple)
2. Click search
3. Click on the company profile. On the profile, you can find an overview, financial statements, SWOT, competitors, news, etc.

How to search:

1. Under "Company Search", search for the company of your choosing
   • make sure you have its full name (for ex: Apple's full name is "Apple Inc.")
2. Click Search
3. Annual reports are labeled as "10-K", on the bottom right

Private Companies:

These companies are not on One Business/Business Source Complete and do not file with the SEC.

TOMS Shoes

• Impact Report (2023)
• Environmental Policy
• HBR Article about the Founder of TOMS
• Supply Chain Disclosure

Patagonia (Patagonia Works)

• Company Information
• Patagonia History
• Press Releases from Patagonia
• Patagonia, Inc.’s Statement on Forced Labor, Modern Slavery, Child Labor
• NPR Podcast with Patagonia's Founder, Yvon Chouinard

IKEA (Inter Ikea Group)

• Financials Reports
• Management Team
• Ethic and Social Issues
• Press Releases
• Social Entrepreneurship 

Oatly

• Corporate website
• Sustainability web page
  • Sustainability Report (2023) -- includes CEO statement about company (pg. 7)
• Financial Information (SEC Filings)
• Press Releases
• Leadership:
  • Board of Directors
  • Management